Coldplay: Everyday Life Live in Jordan - Social/Digital
Client: YouTube Originals
Role: Designer
A social/digital campaign for Coldplay's album Everyday Life, showcasing their unique live performances at sunrise and sunset from the Amman Citadel in Jordan. This one-time event, streamed globally garnering millions of views within twenty-four hours. The goal was to create promotional assets that visually were in line with the current album creative, while promoting users to view the live album reveal.
World Debut
Coldplay released their new album, Everyday Life, with a live performance at the Amman Citadel in Jordan. They played the first half at sunrise and the second half at sunset. This was the only time the album was performed in full and broadcast live worldwide.
YOUTUBE ORIGINALS CHANNEL ART
SOCIAL/DIGITAL PROMOTIONS
