Chromebook Social/Digital Campaign
Client: Google Chromebook
Role: Designer
This project involves a social and digital campaign to promote Google's latest Chromebooks, emphasizing their blend of mobility and performance. Targeted at students, professionals, and tech enthusiasts, the campaign showcases Chromebooks as versatile tools for productivity, highlighting features like lightweight design, long battery life, and app compatibility.
Social Media Assets
Short, looping animations and static visuals tailored for Instagram and Facebook, designed to encourage user interaction and effectively highlight Chromebook’s everyday versatility and functionality.
Evergreen Digital Banner Campaign
This banner campaign was aimed at highlighting the key features of the new Chromebooks, such as portability and performance. Designed for long-term engagement, the banners ensure consistent brand visibility across high-traffic websites and targeted platforms.
Promotional Banner Campaign
This banner campaign promoted the partnership between Chromebook and Netflix, offering 6 months of free access to shows like Stranger Things with the purchase of a Chromebook. Designed for long-term engagement, the banners emphasized the combined value of entertainment and productivity, ensuring consistent brand visibility across high-traffic websites and targeted platforms.
